Over the past year, college bookstores and sports-specific channels have not been immune from the challenges retailers have faced with reduced traffic and overall shopping behaviors. Conversely, sports fans and fanatics have ramped up their fandom – making their homes a priority like never before through décor that helps knock their favorite spaces and “fan caves” out of the park. With Open Road Brands vast and rapidly expanding portfolio of licensing partnerships, the time has never been better to deliver an all-star collection of home décor for every fan in your stores.

Unlike other decor categories, where major brands and top properties can appeal to the masses, sports enthusiasts are actively searching for home accents and gifts that truly speak to their fandom. Those that dive deeper and represent the individual teams, franchises, and athletes they show up at games to root for and are featured on billboards around their towns – generating real-time excitement in their communities.