GOING THE EXTRA MILE

For Our Retail Partners

OPEN ROAD BRANDS

Who We Are

In ALL we do – from partnering with the world’s most iconic licensed brands to bring their characters and content to life in bold new ways, to creating lifestyle-driven pieces that speak to how hobby and leisure enthusiasts choose to see the world – Open Road Brands starts with the fan, fanatic, and family home in mind, to help fill the places and spaces they love to be in with more of what they love to love.

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WE DON’T IMITATE, WE INNOVATE

We take the world's best brands to brand new places

Open Road Brands is the industry leader in taking a lifestyle approach to licensed properties. No other company starts with the fan, fanatic, and family home in mind or brings our level of thoughtfulness, artistry, and creativity to wall art, home décor, and gifts in ways that brand enthusiasts are proud to own and eager to display.

Our in-house cast of fans, makers, writers, illustrators, designers, painters, and ideators have a deep passion for and commitment to bringing true creative originality to the world’s best brands and most famous characters.

FORGING POWERFUL PARTNERSHIPS

A few of our brand partners

Where you find us today.

WHY OPEN ROAD BRANDS DOMESTIC MANUFACTURING?

While the advantages of our domestic manufacturing expertise are deeply rooted in quality, innovation, and experience, our undeniable differentiation lies in the speed, creative originality, and value add strategy we bring to our retail and licensing partners. Having spent decades in factories throughout the world, Open Road Brands thoroughly understands the global sourcing market.  And while we currently do have limits as to what we can produce in the U.S. and remain competitive on a global basis, we are laser focused on continuing to make substantial investments in automation and technology, here at home, that provides substantial advantages to our retail and licensing partners within our core product competencies.

ON DEMAND CUSTOM PRINTING & PRODUCTION

One of our most exciting domestic manufacturing innovations, Print On Demand production allows Open Road Brands to customize products to meet specific licensor, retailer, and end user requests for customization and personalization – eliminating inventory risk while providing marketplace differentiation and artistic innovation for all of our partners.

SHORTER LEAD TIMES

Offers all of our Wholesale Partners shorter lead times that get products on your shelves exponentially faster – eliminating the uncertainty of international shipping delays, port congestion, and environmental factors that can disrupt sales opportunities.

SPEED TO MARKET

When trends in pop culture and licensed properties arise or if retailers wish to capitalize on shopping insights in real time, domestic manufacturing enables us to create new products, replenish proven winners, and get them to market in a matter of weeks instead of months. 

LOWER MOQ’S & RUN-TO-ORDER PRODUCTION

Manufacturing in Wichita greatly reduces inventory liability for Open Road Brands and our partners – allowing us to produce items on a run-to-order basis, which gives you the flexibility to expand the number of SKU’s you offer your shoppers with limited inventory risks.

REAL-TIME RETAIL ANALYSIS & ACTIONS

Allows retailers to react in real time to measure product sell throughs, enabling you to take advantage of trends and rapidly replenish with more of what is working, while eliminating obsolescence, to capitalize on shopping behaviors and customer insights.

COMMUNICATION

Having oversight of 100% of the design, manufacturing, and fulfillment processes of our domestically produced items, Open Road Brands can keep our partners informed, every step of the way, to ensure excellence of execution and guarantee nothing gets lost in translation.

IN-STORE MERCHANDISING

With a proven track record of helping retailers bring in-store collections to life in ways that drive year-over-year revenue increases, the team at Open Road Brands can work with you to deliver dynamic visual merchandising solutions, for all of our product collections, that are tailored to meet and exceed your sell-through goals.

Today's Objectives

  • Review Grocery Channel Product / Program Opportunities
  • Hear Your Feedback
  • Determine Next Steps

OPEN ROAD BRANDS LICENSING

This presentation is for representation and may not be duplicated without the permission of Open Road Brands.
For more information please contact sales@orbrands.com or 844.533.6890

Sales Team

CHRIS HAYES – CMO
PHONE: 316-927-5144 EXT. 644
EMAIL:CHRIS.HAYES@ORBRANDS.COM
WEBSITE: OPENROADBRANDS.COM

BOB KURLAND – NATIONAL SALES V.P.
PHONE: 316-927-5162
EMAIL:BOB.KURLAND@ORBRANDS.COM
WEBSITE: OPENROADBRANDS.COM