About the Company

Company Info / Overall State of the Company
Open Road Brands continues to push the retail envelope by providing elevated artwork that adds a bold, visual impact and customer loving aesthetics to shopping spaces and online stores. We have continued to expand our existing partnerships by bringing characters and content to life in uniquely artistic and highly original ways. These efforts have allowed a level of continued success that allows us to remain a debt-free company and has pushed our 2020 sales up 53% in comparison to 2019. We continue to add resources at a rapid rate, focused primarily on Sales, Product Development, Design, Marketing, Ecommerce & Manufacturing positions
Lastly, We have unveiled five new business initiatives that will help us continually be at the top of all things Licensing. Those initiatives are:
• A New Domestic Manufacturing Facility
• Establishing An In-House Marketing Studio
• Rolling Out Print On Demand Capabilities
• Establishing Direct-To-Consumer Business & Expanded
  Ecommerce Resources
• Rolling Out Print on Demand Capabilities
• Establishing a Direct-to-Consumer Business & Expanded        
  Ecommerce Resources
 
 
Any COVID-related updates?
Open Road Brands experienced many challenges as a result of Covid-19 with container shortages, cancelled orders, and a handful of employee illnesses. Overall, we prevailed. We will continue to monitor the market and prepare ourselves for anything that comes our way.

2021 DMCE/DAPP Strategy

1. Maximize Canvas Development & Sales
2. Achieve Mass Channel Placement
3. Maximize Ecommerce SKU Count & Sales
4. Maximize POD SKUs Across Wall Décor
5. Kitchen & Baking – Expand Category Through Increased
Volumes & Revenues
6. Automotive – Establish “Statement” & Stock Full Catalog
7. Seasonal – Expand Distribution & Develop Holiday & Seasonally Specific Items & Programs *FOCUS ON DMCE*
8. Expand ShopDisney.com Assortment

Overall Sales Across All Channels (Historical/Licensed)

Distribution – Top Accounts Focus

Mass
Meijer
Target (no $ 2020)
Walmart (no $ 2020)
 
Craft/Specialty
Hobby Lobby
Jo-Ann Stores
 
 
 
 
 
Specialty
Spirit Halloween
Spencer’s
Hot Topic
Box Lunch
BAM
Diamond Comics
 
Drug
Walgreens
 
 
 
Off-Price
Burlington
TJX Companies
Ross Stores
 
Ecommerce
Amazon.com
Popclassics.com
ShopDisney.com
Zulily
Omni-Channel Dropship
 
 
Auto Specialty
NAPA
AutoZone Mexico
 
Hardware/Home Improvement
Ace Hardware
Home Depot (no $ 2020)
Lowes (no $ 2020)
 
Independent Stores

Breakout Sales by Channel

Trendline/Projections for 2021

Top Performing Designs/Products (YTD & 2020)

DESIGN EXPANSION

DMCE & DAPP – HOME DÉCOR - LINE PLAN AND ASSORTMENT

DMCE & DAPP – KITCHEN & BAKING - LINE PLAN AND ASSORTMENT

DMCE & DAPP – AUTOMOTIVE- LINE PLAN AND ASSORTMENT

DMCE & DAPP – Disney Princess

PRODUCT INNOVATION

New Category Exploration

Highlights of current state of business

Burlington – Laser cut words w/ wood base
Joann’s – Branded Kitchen and Seasonal
HL Warehouse – Reorders and New Looks – committing to a full Disney Endcap
HL Group – New development and property expansion
HL Spring – NEW Seasonal development (Fall, 4th of July)
Box Lunch – Auto Accessories
Box Lunch – Photo Frames
Hot Topic – Book Boxes
Books a Million – Expanded selections
Ecommerce – POD
 
 
 
 
 

New Account Growth Focus

•Walmart
•Target
•Meijer
•Kohls
•TJ Maxx
•Joann’s Impulse/Décor
•Books-a-Million
•Home Improvement
•ShopDisney.com
•e-Commerce/Amazon
•Canvas Decor
•Lifestyle Programs
•Retailer Expansion

 

•Junior’s and Baby
•Seasonal
•Alphabet Soup
•Photo Frames
•Print on Demand
•Event Focus
•Ultimate Princess Celebration

Print On Demand Update/Plan (eCom)

POD eComm forecast
•Growth of 350+ new product SKUs in 2021  (target 20-50 per month)
•New products development to align with the Disney Campaigns/ Releases
•Currently 120+ new eComm POD SKU already in our internal development cycle!
 
Products types include
•Expand our already successful formats – MDF framed and flat, Blocks, picture frames, door hangers, laser-cut items, etc.
•Increasing focus on the canvas market for larger accent pieces
 
E-tail Channel expansion Plan
•Amazon & Pop Classics
•Shop Disney
•Zulily – increase participation of monthly events (targeting 5/mth)
•Hot Topic, TSC, etc.
•Shop-ORB – our B2B site

Print On Demand Update/Plan

The list below reflects the POD products that have been successfully manufactured to date, as well as the

estimated dates of completion for additional products.

•Flat MDF.  Complete
•Flat metal.  Complete
•Stretched canvas.  Complete
•Spot-varnish printing on MDF and metal.  Anticipated completion – March 2021
•Embossed metal.  Anticipated completion – April 2021
•Lenticular imaging.  Anticipated completion – May 2021
•Dye sublimation.  Anticipated completion – May 2021
•Direct print glass.  Anticipated completion – June 2021

OPEN ROAD BRANDS

This presentation is for representation and may not be duplicated without the permission of Open Road Brands.
For more information please contact sales@orbrands.com or 844.533.6890