ON DEMAND CUSTOM PRINTING & PRODUCTION
One of our most exciting domestic manufacturing innovations, Print On Demand production allows Open Road Brands to customize products to meet specific licensor, retailer, and end user requests for customization and personalization – eliminating inventory risk while providing marketplace differentiation and artistic innovation for all of our partners.
SHORTER LEAD TIMES
Offers all of our Wholesale Partners shorter lead times that get products on your shelves exponentially faster – eliminating the uncertainty of international shipping delays, port congestion, and environmental factors that can disrupt sales opportunities.
SPEED TO MARKET
When trends in pop culture and licensed properties arise or if retailers wish to capitalize on shopping insights in real time, domestic manufacturing enables us to create new products, replenish proven winners, and get them to market in a matter of weeks instead of months.
LOWER MOQ’S & RUN-TO-ORDER PRODUCTION
Manufacturing in Wichita greatly reduces inventory liability for Open Road Brands and our partners – allowing us to produce items on a run-to-order basis, which gives you the flexibility to expand the number of SKU’s you offer your shoppers with limited inventory risks.
REAL-TIME RETAIL ANALYSIS & ACTIONS
Allows retailers to react in real time to measure product sell throughs, enabling you to take advantage of trends and rapidly replenish with more of what is working, while eliminating obsolescence, to capitalize on shopping behaviors and customer insights.
Having oversight of 100% of the design, manufacturing, and fulfillment processes of our domestically produced items, Open Road Brands can keep our partners informed, every step of the way, to ensure excellence of execution and guarantee nothing gets lost in translation.