Open Road Brands - Current State

Open Road Brands continues to push the retail envelope by providing elevated artwork that adds a bold, visual impact and customer loving aesthetics to shopping spaces and online stores. We have continued to expand our existing partnerships by bringing characters and content to life in uniquely artistic and highly original ways. These efforts have allowed a level of continued success that allows us to remain a debt-free company and has pushed our 2020 sales up 53% in comparison to 2019. We continue to add resources at a rapid rate, focused primarily on Sales, Product Development, Design, Marketing, Ecommerce & Manufacturing positions
Lastly, We have unveiled five new business initiatives that will help us grow our partnership.
• A New Domestic Manufacturing Facility
• Rolling Out Print on Demand Capabilities
• Establishing An In-House Marketing Studio
• Establishing Direct-To-Consumer Business & Expanded
• Expand Artist Partnerships.
Logistical Challenges
Global Shipping is maxed out at every level & has tremendously slowed down the supply chain. Previous lead time of 30-days is now 45-60 days. Container costs that had been hovering steady around $5,000 are now upwards of $9,000 if not more if guaranteed services are selected.

2021 MARVEL Strategy

1. Maximize Canvas Development & Sales
2. Expand in Mass & Specialty Markets
3. Maximize Ecommerce SKU Count & Sales
4. Maximize POD SKUs Across Wall Décor
5. Automotive – Establish “Statement” & Stock Full Catalog
6. Kitchen & Baking – Expand Category Through Increased Volumes & Revenues
7. Seasonal – Expand Distribution & Develop Holiday & Seasonally Specific Items & Programs *FOCUS ON MARVEL*
8. Expand Assortment

Overall Sales Across All Channels (Historical/Licensed)

Distribution – Top Accounts Focus

Hobby Lobby
Jo-Ann Stores
Mid Tier
Spirit Halloween
Hot Topic
Box Lunch
Diamond Comics
TJX Companies
Ross Stores
Omni-Channel Dropship
Auto Specialty
Advance Auto Parts
AutoZone Mexico
Hardware/Home Improvement
Ace Hardware
Home Depot 
Independent Stores

Breakout Sales by Channel

Trendline/Projections for 2021

Top Performing Designs & Products

Top Product Formats & Styles

Kitchen & Baking

Auto Accessories

Upcoming Development Schedule

Marvel POD
500 SKU’s by EOY

Summer Development
-Large batch of SKU’s to develop for Craft/Specialty/Mass channel by August

Event Opportunities
-Maximize new IP on Disney+ & Theatrical by activating product for retail & Ecom placement through domestic manufacturing
 – WandaVision
 – Loki
 – Hawkeye
 – Ms. Marvel
 – Spider and His Amazing Friends
 – Shang Chi and the Legend of the 10 Rings
 – The Eternals
 – Doctor strange and the Multiverse of Madness
 – Thor: Love and Thunder

Father’s Day Heroes
Dedicated brand development featuring “Dad’s Favorite Marvel Heroes” – targeting wall art, impulse, and giftable décor such as chunky blocks and keychains.


Little Heroes
Spidey and his Amazing Friends will lead the charge into development for a more youthful, younger audience, focusing on the littlest fan. Key product types to entice the changing wants and needs for the little one vs. a committed collector or older fan.

Kitchen Accessories
With growing interest in both superhero and kitchenware, we’ll be revisiting our originally developed Marvel line and expanding using new looks and product types as we’ve fine tuned them over the last year

Auto Accessories
Partners are sharing an increased interest in auto accessories from sunshades to keychains, beyond the usual auto specialty stores. Targeting families with kids, a full line will be developed for all channels

New Category Exploration

Highlights of current state of business

Hobby Lobby – expansion of product types (sunshades, clocks, shelves)

Joann’s – Branded Kitchen and Seasonal

Pink A La Mode – Enthusiast fan, original development

E-Commerce – POD, Signature Series original paintings

Auto Specialty – Auto Accessories and Functional Décor (clocks, decals/stickers)

Target – Steady online sales featuring Marvel items

Ross Stores – New 2020 DI business for Lenticular, Canvas, Framed items

Burlington – Laser Cut Word w/ Wood Base

New Account Growth Focus

•TJ Maxx
•Joann’s Impulse/Décor
•Home Improvement
•Canvas Decor
•Lifestyle Programs
•Retailer Expansion
•Junior’s and Baby
•Alphabet Soup
•Print on Demand
•Event Focus


SKU Count Update
•Growth of 500+ new product SKUs in 2021 
•New product development to align with the all Marvel Campaigns/ Releases
Products types include
•Expand successful formats – MDF framed and flat, Blocks, picture frames, door hangers, laser-cut items, etc.
•Increasing focus on the canvas market for larger accent pieces
Channel expansion Plan
•DTC – Amazon & Pop Classics
•Drop Ship – Shop Disney, Hot Topic, Home Depot, Target, Kohl’s
•Wholesale – Zulily, Target 
•Wholesale website,

The Best Art For The Best Fans

Key Factors

• Strong curation with a sense of exclusivity and aspiration
• Trend forward and lifestyle focused representation
• Ability to make elevated and innovative product types.
• Effective stewards of Marvel to an even wider audience
• Being on the pulse of where fans and pop culture meets – telling the story of the people that love the stories.

• ACCESS to the most innovative creative that properly represents Marvel
• ACCESS to distribution channels –immediate and expanded fanbase reach
• ACCESS to Lifestyle status – a more meaningful connection with fans and immediate response to trends
• ACCESS to a wider audience

Domestic Manufacturing

The list below reflects the POD products that have been successfully manufactured to date, as well as the

estimated dates of completion for additional products.

•Flat MDF. – Complete
•Flat metal. – Complete
•Stretched canvas. – Complete
•Spot-varnish printing on MDF and metal.  – Completed
•Embossed metal.  Anticipated completion – May 2021
•Lenticular imaging.  Anticipated completion – May 2021
•Dye sublimation.  Anticipated completion – June 2021
•Direct print glass.  Anticipated completion – May 2021


This presentation is for representation and may not be duplicated without the permission of Open Road Brands.
For more information please contact or 844.533.6890