Open Road Brands - Current State

Open Road Brands continues to push the retail envelope by providing elevated artwork that adds a bold, visual impact and customer loving aesthetics to shopping spaces and online stores. We have continued to expand our existing partnerships by bringing characters and content to life in uniquely artistic and highly original ways. These efforts have allowed a level of continued success that allows us to remain a debt-free company and has pushed our 2020 sales up 53% in comparison to 2019. We continue to add resources at a rapid rate, focused primarily on Sales, Product Development, Design, Marketing, Ecommerce & Manufacturing positions
Lastly, We have unveiled five new business initiatives that will help us grow our partnership.
• A New Domestic Manufacturing Facility
• Rolling Out Print on Demand Capabilities
• Establishing An In-House Marketing Studio
• Establishing Direct-To-Consumer Business & Expanded
• Expand Artist Partnerships.
 
 
Logistical Challenges
Global Shipping is maxed out at every level & has tremendously slowed down the supply chain. Previous lead time of 30-days is now 45-60 days. Container costs that had been hovering steady around $5,000 are now upwards of $9,000 if not more if guaranteed services are selected.

2021 Mattel Strategy

1. Maximize Canvas Development & Sales
2. Expand in Mass & Specialty Markets
3. Maximize Ecommerce SKU Count & Sales
4. Maximize POD SKUs Across Wall Décor
5. Automotive – Establish “Statement” & Stock Full Catalog
6. Kitchen & Baking – Expand Category Through Increased Volumes & Revenues
7. Seasonal – Expand Distribution & Develop Holiday & Seasonally Specific Items & Programs 
 

Overall Sales Across All Channels (Historical/Licensed)

Distribution – Top Accounts Focus

Mass
Meijer
Target 
Walmart 
 
Craft/Specialty
Hobby Lobby
Jo-Ann Stores
 
Mid Tier
Kohl’s
 
 
 
 
Specialty
Spirit Halloween
Spencer’s
Hot Topic
Box Lunch
BAM
Diamond Comics
FYE
 
Drug
Walgreens
 
 
 
Off-Price
Burlington
TJX Companies
Ross Stores
 
Ecommerce
Amazon.com
Popclassics.com
ShopDisney.com
Zulily
Omni-Channel Dropship
 
 
Auto Specialty
NAPA
Advance Auto Parts
AutoZone Mexico
 
Hardware/Home Improvement
Ace Hardware
Home Depot 
Lowes 
 
Independent Stores

Breakout Sales by Channel

Trendline/Projections for 2021

New Category Exploration

Highlights of current state of business

Burlington – Laser cut words w/ wood base
Joann’s – Branded Kitchen and Seasonal
HL Warehouse – Reorders and New Looks – committing to a full Disney Endcap
HL Group – New development and property expansion
HL Spring – NEW Seasonal development (Fall, 4th of July)
Box Lunch – Auto Accessories
Box Lunch – Photo Frames
Hot Topic – Book Boxes
Books a Million – Expanded selections
Ecommerce – POD
 
 
 
 
 

New Account Growth Focus

•Walmart
•Target
•Meijer
•Kohls
•TJ Maxx
•Joann’s Impulse/Décor
•Books-a-Million
•Home Improvement
•ShopDisney.com
•e-Commerce/Amazon
•Canvas Decor
•Lifestyle Programs
•Retailer Expansion

 

•Junior’s and Baby
•Seasonal
•Alphabet Soup
•Photo Frames
•Print on Demand
•Event Focus
•Ultimate Princess Celebration

E-Commerce


SKU Count Update

  • Planned online growth of 50+ net new Product SKUS in 2021
  • Focus on inventory replenishment of top selling items in preparation for high selling season (Prime Day, Seasonality, Holiday)


Product Types Include

  • Expand Successful Formats – MDF framed and flat, embossed metal, and flat metals etc.
  • Moving into the canvas market with nostalgic statement pieces
  • Oversize signage also becoming a key focus
  • Increasing focus on the canvas market for larger accent pieces


Channel Expansion

  • OrderZone
  • DTC – Amazon & Pop Classics
  • Drop Ship Partners – The Home Depot, Tractor Supply Co.
  • Wholesale – Shop-ORB.com


Key Sales Spotlight

  • OrderZone has sold $40k , +$14.6k to LY (+57% to LY)
  • Amazon- 18 SKUS
  • Sales YTD – $16.4k, +143% to LY, +$5K to LY
  • Sales YTD Units- 775, +138% to LY, +216 units to LY

John Deere - Orderzone

  • Revamp listing applying ALL best practices; updated descriptions, added sizing, new images (see examples below)
  • Increasing products activations on site as inventory becomes available

The Best Art For The Best Fans

Key Factors

• Strong curation with a sense of exclusivity
   and aspiration
• Trend forward and lifestyle focused
   representation
• Ability to make elevated and innovative
   product types.
• Effective stewards of Disney to an even
   wider audience
• Being on the pulse of where fans and pop
   culture meets – telling the story of the
   people that love the stories.

• ACCESS to the most innovative creative
   that properly represents Disney
• ACCESS to distribution channels –
   immediate and expanded fanbase reach
• ACCESS to Lifestyle status – a more
   meaningful connection with fans and
   immediate response to trends
• ACCESS to a wider audience

Domestic Manufacturing

The list below reflects the POD products that have been successfully manufactured to date, as well as the

estimated dates of completion for additional products.

•Flat MDF. – Complete
•Flat metal. – Complete
•Stretched canvas. – Complete
•Spot-varnish printing on MDF and metal.  – Completed
•Embossed metal.  Anticipated completion – May 2021
•Lenticular imaging.  Anticipated completion – May 2021
•Dye sublimation.  Anticipated completion – June 2021
•Direct print glass.  Anticipated completion – May 2021

OPEN ROAD BRANDS

This presentation is for representation and may not be duplicated without the permission of Open Road Brands.
For more information please contact sales@orbrands.com or 844.533.6890