Open Road Brands is a multi-generation, family-owned, vertically integrated, consumer products company specializing in distinctive products for the home. The company designs and manufactures unique consumer products that are sold through best-in-class retailers across multiple channels.
Our product line is comprised of wall art, home decor, impulse, gift, and functional home products.
We own propriety in-house brands and collections. We also have secured highly sought-after license partnerships with some of the top Fortune 500 companies.
We sell wholesale products & programs to a wide variety of retailers by way of FOB China, landed & FOB Wichita Warehouse/ Manufacturing.
Direct to Consumer & Dropship sales model through retailer’s websites, Amazon.com & our own D2C website, popclassics.com. We also transact through B2B ecommerce shop-orb.com.
Who We Are
Designer, manufacturer & distributer of unique, proprietary consumer products.
What We Do
The Company designs and manufactures unique consumer products that are sold through best-in-class retailers across multiple retail channels & ecommerce.
Products are developed to appeal to a wide variety of fans, enthusiast groups, and the mass consumer.
Who We Serve
Top retailers (10’s of thousands of doors), multiple channels & ecommerce.
Creative Engine
Our culture of unmatched creativity and innovation, has created a platform which allows us to seamlessly expand into and create competitive advantages in a vast array of consumer products and categories.
Expansive Consumer Base
By combining the fan base for licensed properties with niche, lifestyle enthusiast categories, we cover a wide spectrum of consumer interests with product. Our creative engine allows us to expand into untapped enthusiast categories.
Focused Retail Growth
Building upon our success in specialty retailers, we are now targeting the largest sales growth opportunities in the mass and grocery channels.
POD Manufacturing
Supporting retail and ecommerce sales with exponential product offerings and speed to market. From 1-100K+ units including personalization.
The world’s most iconic brands look to Open Road to reimagine their characters and content
through relevant products for today’s consumer.
We develop a unique range of products that appeal
to broad consumer groups as well as niche fandom groups.
Designed to Inspire
From Design to Fabrication to Direct-To-Consumer Sales, Pop Classics can capture all the efficiencies and profits through this vertically integrated platform.
Open Road Brands is a one-stop shop for a wide array of home décor categories, functional gifts and complete point-of-sale merchandising strategies – all brought to life in dynamic ways that you won’t find anywhere else in the marketplace.
Our in-house Creative, Sales, and Business Strategy teams collaborate holistically to create multi-format collections that are cohesive, compelling and articulate a clear and curated shopping experience that surprises and delights brand fans at every retail touchpoint.
Our products are strategically activated on a select group of best-in-class ecommerce platforms.
Popclassics.com
Fanatics
Shopdisney
Zulily
Amazon
Shop-ORB.com
Home Depot
TSC
Target
Hobby Lobby
A few of our retail partners.
Open Road Studios pairs agency-level creative with expert marketing professionals that work in-house to develop engaging and brand-focused content for retailer initiatives and licensor priorities, to maximize sales in all channels of distribution.
Our domestic manufacturing, distribution & fulfillment allows us to supply our partners with guaranteed timely inventory & quality product at a strong value.
Manufacturing in Wichita greatly reduces inventory liability for Open Road Brands and our partners – allowing us to produce items on a run-to-order basis, which gives you the flexibility to expand the number of SKU’s you offer your shoppers with limited inventory risks.
Allows retailers to react in real time to measure product sell throughs, enabling you to take advantage of trends and rapidly replenish with more of what is working, while eliminating obsolescence, to capitalize on shopping behaviors and customer insights.
Having oversight of 100% of the design, manufacturing, and fulfillment processes of our domestically produced items, Open Road Brands can keep our partners informed, every step of the way, to ensure excellence of execution and guarantee nothing gets lost in translation.
One of our most exciting domestic manufacturing innovations, Print On Demand production allows Open Road Brands to customize products to meet specific licensor, retailer, and end-user requirements – eliminating inventory risk while providing marketplace differentiation and artistic innovation for all our partners.
Offers all our Wholesale Partners shorter lead times that get products on shelves exponentially faster – eliminating the uncertainty of international shipping delays, port congestion, material shortages, and environmental factors that can disrupt sales opportunities.
When trends in pop culture and licensed properties arise or if retailers wish to capitalize on shopping insights in real-time, domestic manufacturing enables us to create new products, replenish proven winners, and get them to market in a matter of weeks instead of months.
With more people embracing video games than ever before, players are using the medium to connect with family, to bond with friends, to compete with other online players, and to simply keep boredom at bay. This surge in popularity has brought with it a tsunami of interest from shoppers looking to decorate their homes and favorite spaces in fun, bold, and relevant new ways.
Open Road Brands creates collections of must-have artistry and video game vibrancy that speaks to the present landscape, while honoring characters and titles from the past – bringing EVERY gamer the home décor they’re looking for.
From arcades to local restaurants to at-home entertainment rooms, arcades have never been more relevant. Classic and instantly recognizable games like Pac-Man and Galaga are being played, right alongside current titles, by millions of lifelong and brand-new gamers, alike – inspiring this perfect mix of fun and nostalgic decor that fans of all ages will love to spend their quarters on.
The 1980’s gave rise to the gaming industry as we know it today – bringing some of our favorite titles, brands, and characters into the pop culture landscape like never before. With bright, bold colors, over-the-top graphics, and beloved brands, this collection brings some pop culture punch and nostalgic newness to game rooms across the country. Because, who doesn’t love the 80’s?
For those who grew up playing their favorite games, and never put the controller down when they became adults, finding new ways to incorporate their favorite pastime into their home decor can be challenging. This collection takes an artistically-elevated approach to the art form that is gaming – from retro video game titles and iconic imagery to the awesome competitiveness of Rock, Paper, Scissors – celebrating creativity that further immerses fans into the games they love, in ways your shoppers will love to display.
For kids, and kids at heart, the original 8-Bit artistry that was responsible for the meteoric rise of the gaming industry – from Pong, Snake, and Oregon trail to Mario, Zelda, and Pokemon – still resonate decades later. This collection brings instantly recognizable 8-Bit brilliance and popular pixelated characters to the walls and halls of game rooms, kids rooms, and every space where players of all ages love to have fun.
At Open Road Brands, we know the Minecraft fan because we ARE Minecraft fans. For many of our team members and the people in their lives, Minecraft is synonymous with endless creativity, inspiring teamwork, and together-time fun – with a little friendly competition thrown in – that helps connect generations and build memories that last a lifetime.
This presentation is for representation and may not be duplicated without the permission of Open Road Brands.
For more information please contact sales@orbrands.com or 844.533.6890
CHRIS HAYES – CMO
PHONE: 316-927-5144 EXT. 644
EMAIL:CHRIS.HAYES@ORBRANDS.COM
WEBSITE: OPENROADBRANDS.COM
KAREN LAYTON – VP OF STRATEGIC PARTNERSHIPS
PHONE: 816-679-8319
EMAIL:KAREN.LAYTON@ORBRANDS.COM
WEBSITE: OPENROADBRANDS.COM