Agenda
- Open Road Brands At A Glance
- Support Needed
- Discussions and Next Steps
At A Glance
Open Road Brands is a multi-generation, family-owned, vertically integrated consumer products company specializing in distinctive products for the home. The Company designs and manufactures unique consumer products that are sold through best-in-class retailers across multiple channels.
Our product line is comprised of wall art, home decor, impulse items, gifts, and functional home products.
We own propriety in-house brands and collections. We also have secured highly sought-after license partnerships with some of the top Fortune 500 companies.
Domestic Manufacturing
Our domestic manufacturing, distribution and fulfillment allows us to supply our partners with guaranteed timely inventory and quality product at a strong value.
Our ONE STOP “MADE IN AMERICA” SHOP represents the company’s wholistic approach to domestic product creation, manufacturing, distribution, and fulfillment – reinforcing our steadfast commitment to the country we love and unwavering drive to create economic growth, employment opportunities, and stronger retail partnerships where it matters most…right here at home.
MARKETPLACE ACCELERATION
With our end-to-end creative design and domestic production capabilities, Open Road Brands can move from ideation to manufacturing to fulfillment in a matter of weeks, instead of months – allowing us to respond to customer requests and strike while the iron is hot for pop culture trends that “pop up” out of the blue – helping our retail and licensing partners capitalize on ALL opportunities with immediacy.
UNMATCHED CREATIVITY
Our in-house artist and writing studio takes Americana Pop Culture and the world’s best brands to brand new places – relying upon originality and creativity to bring products to life, instead of easy imitation and predictable “logo slapping” approaches.
EXPERT PARTNERSHIP
Through our expertise in product development, assortment planning, visual merchandising, and recognizing consumer trends, we are uniquely positioned to bring unmatched value to the retail landscape. We pride ourselves in bringing original ideas, evergreen licenses, and exciting new characters to life in ways fans and fanatics have to have – allowing us to truly deliver the right products at the right prices to the right channels at the right time.
Automotive Division
Where others imitate, Open Road Brands elevates motorsports of all kinds to new levels of fan-loving artistry. Our unique combination of auto licenses and ability to create original gallery style artwork sets us apart from the competition, and brings fresh new looks to our retailers.
Category Strategy
- Customer -
Deliver regional, scalable programs generating demand through creativity, relevant timing, and impact.
- The NASCAR brand is a part of the ORB Speedlines division.
- Creating gallery artwork around NASCAR tracks, teams, and vehicles is a priority for ORB.
- Placement at national retailers and automotive specialty chains.
- ECommerce placement with Rumble Gallery – Proprietary ORB branded program.
- Variety of formats including wall and home decor as well as automotive specialty items such as graphic emblems, magnets, keychains, and sunshades.
Category Strategy
- Consumer -
Open Road Brands
Knows Our Customer
- The Enthusiast:
ORB brings their passion home.
- The Casual Fan:
ORB solves gifting, entertaining, and family décor needs.
Product Categories
Open Road Brands is a one-stop shop for a wide array of home décor categories, functional gifts, and complete point-of-sale merchandising strategies – all brought to life in dynamic ways that you won’t find anywhere else in the marketplace.
Signs & Wall Art
Gallery Wrapped Canvas
Metal Art
Framed Art
Wood Art
Décor & Tabletop
Chunky Blocks
Picture Frames
Laser Cut Metal
Door Hangers
Function & Organization
Thermometers
Wall Hooks
Wall Shelves
Cast Metal Knobs & Pulls
Light Switch Covers
Entertaining, Kitchen & Baking
Kitchen Magnets
Aprons
Mixing Spoons/Saptulas
Cookie Cutters
Product Showcase
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90207514
We take the world's best brands to brand new places!
Support Needed
We are envisioning robust, second-to-none product collections that showcase NASCAR’s incomparable lineup of teams, drivers, racetracks, and events in ways that excite fans and exceed expectations.
In order to bring these exciting initiatives to life, we are asking for NASCAR’s help and support in gaining access to additional creative assets – above and beyond what has been previously provided – that can truly help make our ambitious vision and shared goals a reality.
Next Steps
OPEN ROAD BRANDS
This presentation is for representation and may not be duplicated without the permission of Open Road Brands.
For more information please contact sales@orbrands.com or 844.533.6890
CONTACT US
CHRIS HAYES – CMO
PHONE: 316-927-5144 EXT. 644
EMAIL:CHRIS.HAYES@ORBRANDS.COM
WEBSITE: OPENROADBRANDS.COM
KAREN LAYTON – VP OF STRATEGIC PARTNERSHIPS
PHONE: 816-679-8319
EMAIL:KAREN.LAYTON@ORBRANDS.COM
WEBSITE: OPENROADBRANDS.COM