At A Glance
Open Road Brands is a multi-generation, family-owned, vertically integrated, consumer products company specializing in distinctive products for the home. The company designs and manufactures unique consumer products that are sold through best-in-class retailers across multiple channels.
Our product line is comprised of wall art, home decor, impulse, gift, and functional home products.
We own propriety in-house brands and collections. We also have secured highly sought-after license partnerships with some of the top Fortune 500 companies.
Platform Of Opportunities
Who We Are
Designer, Manufacturer & Distributer of Unique, Proprietary Consumer Products
What We Do
The Company designs and manufactures unique consumer products that are sold through best-in-class retailers across multiple retail channels & ecommerce.
Products are developed to appeal to a wide variety of fans, enthusiast groups, and the mass consumer.
Who We Serve
Top retailers (10’s of thousands of doors), multiple channels & ecommerce.
Creative Engine
Our culture of unmatched creativity and innovation, has created a platform, which allows us to seamlessly expand into and create competitive advantages in a vast array of consumer products and categories.
Expansive Consumer Base
By combining the fan base for licensed properties with niche, lifestyle enthusiast categories, we cover a wide spectrum of consumer interests with product. Our creative engine allows us to expand into untapped enthusiast categories.
Focused Retail Growth
Building upon our success in specialty retailers, we are now targeting the largest sales growth opportunities in the mass and grocery channels.
POD Manufacturing
Supporting retail and ecommerce sales with exponential product offerings and speed to market. From 1-100K+ units including personalization.
Differentiators
- Depth & Breadth of Licenses & Product Offering – The company’s ability to combine cross-category, multi-brand home décor features at retail & ecommerce puts Open Road Brands in a class by itself.
- Broad, Creative And Diverse Product Lines – Thousands of designs created annually and ability to scale individual designs across broad product ranges.
- Design Values – Product designs are elevated & distinctly unique in the marketplace. A design approach that is authentic & original inspires & engages both retail buyers and consumers.
- Product Quality
- Recession Resistant Product Line and Price Points
Creative Competitive Advantage
The world’s most iconic brands look to Open Road to reimagine their characters and content
through relevant products for today’s consumer.
We develop a unique range of products that appeal
to broad consumer groups as well as niche fandom groups.
Designed to Inspire
- Engaging – the humor, the sentiment, the imagery
- Nostalgic – the authenticity, taking inspiration from the past
- Artistry – the distinct & elevated designs
Our Brand Partners
- We partner with the world’s most iconic licensed brands to bring their characters and content to life in bold new ways. We create lifestyle-driven product that appeal to both the enthusiast as the mass market.
- Through a second-to-none portfolio of creative partnerships with Disney, Warner Brothers, Lucasfilm, Marvel, Ford, Coca-Cola, John Deere, and a wide range of companies, we deliver an exciting array of product, featuring the WORLD’S BEST BRANDS.
Product Categories
Open Road Brands is a one-stop shop for a wide array of home décor categories, functional gifts and complete point-of-sale merchandising strategies – all brought to life in dynamic ways that you won’t find anywhere else in the marketplace.
Our in-house Creative, Sales, and Business Strategy teams collaborate holistically to create multi-format collections that are cohesive, compelling and articulate a clear and curated shopping experience that surprises and delights brand fans at every retail touchpoint.
Signs & Wall Art
Gallery Wrapped Canvas
Metal Art
Framed Art
Wood Art
Print On Glass
Lenticular
Décor & Tabletop
Chunky Blocks
Picture Frames
Laser Cut Metal
Door Hangers
Function & Organization
Thermometers
Wall Hooks
Wall Shelves
Cast Metal Knobs & Pulls
Light Switch Covers
Function & Organization
Bottle Openers
Wall Clocks
Speakers
Wall Hooks
Entertaining, Kitchen & Baking
Kitchen Magnets
Aprons
Mixing Spoons/Saptulas
Cookie Cutters
Open Road Galleries
Our new crowd-sourced art division, giving Open Road Brands the ability to scale our creativity.
This is a highly curated offering that complements our in-house creative.
Open Road Galleries has been enthusiastically received by the artist community:
- They are in the company of the some of the world’s top brand and leading-edge designers.
- Open Road Galleries offers artists the ability to design for some of the world’s most famous brands.
- From anywhere in the world, they have the ability to generate significant revenue by securing placement in North America’s largest retailers.
Retail Business
A few of our retail partners.
Open Road Studios - Marketing
Open Road Studios pairs agency-level creative with expert marketing professionals that work in-house to develop engaging and brand-focused content for retailer initiatives and licensor priorities, to maximize sales in all channels of distribution.
- In-house marketing studio supports retail and licensing partner initiatives through parallel campaigns
- Creates printed marketing assets for sales and branding campaigns
- Digital marketing creation for online advertising implementation
- On-site product and lifestyle photography studio
- Support licensors through “sizzle video” creation via in-house production studio
Domestic Manufacturing
Our domestic manufacturing, distribution & fulfillment allows us to supply our partners with guaranteed timely inventory & quality product at a strong value.
Lower MOQ’s & Run to Order Production
Manufacturing in Wichita greatly reduces inventory liability for Open Road Brands and our partners – allowing us to produce items on a run-to-order basis, which gives you the flexibility to expand the number of SKU’s you offer your shoppers with limited inventory risks.
Real-Time Retail & Actions
Allows retailers to react in real time to measure product sell throughs, enabling you to take advantage of trends and rapidly replenish with more of what is working, while eliminating obsolescence, to capitalize on shopping behaviors and customer insights.
Communication
Having oversight of 100% of the design, manufacturing, and fulfillment processes of our domestically produced items, Open Road Brands can keep our partners informed, every step of the way, to ensure excellence of execution and guarantee nothing gets lost in translation.
On Demand Printing & Production
One of our most exciting domestic manufacturing innovations, Print On Demand production allows Open Road Brands to customize products to meet specific licensor, retailer, and end-user requirements – eliminating inventory risk while providing marketplace differentiation and artistic innovation for all our partners.
Shorter Retailer Lead Times
Offers all our Wholesale Partners shorter lead times that get products on shelves exponentially faster – eliminating the uncertainty of international shipping delays, port congestion, material shortages, and environmental factors that can disrupt sales opportunities.
Speed To Market
When trends in pop culture and licensed properties arise or if retailers wish to capitalize on shopping insights in real-time, domestic manufacturing enables us to create new products, replenish proven winners, and get them to market in a matter of weeks instead of months.
Supply Chain
- In-House Design
- US Suppliers
- Asia Suppliers (40+)
- In-House US Manufacturing
- Outsourced China Manufacturing
- 40+ Different Asian Sources
- 15 Employees at Shenzhen Office
- Strong Onsite QC
- FOB China Direct to Client
- FOB Wichita
- Retail
OPEN ROAD BRANDS
This presentation is for representation and may not be duplicated without the permission of Open Road Brands.
For more information please contact sales@orbrands.com or 844.533.6890
CONTACT US
CHRIS HAYES – CMO
PHONE: 316-927-5144 EXT. 644
EMAIL:CHRIS.HAYES@ORBRANDS.COM
WEBSITE: OPENROADBRANDS.COM
KAREN LAYTON – VP OF STRATEGIC PARTNERSHIPS
PHONE: 816-679-8319
EMAIL:KAREN.LAYTON@ORBRANDS.COM
WEBSITE: OPENROADBRANDS.COM