Happiness is a partnership with Peanuts.

FOR MORE THAN 70 YEARS, Charlie Brown, Snoopy, Lucy, and the whole Peanuts crew have brought smiles, laughter, and happiness into millions of homes across the world. Their universally beloved appeal continues to surprise, delight, and most importantly, connect generations of fans through themes of friendship, togetherness, and weathering all of life’s ups and downs.

Open Road Brands - Current State

Open Road Brands continues to push the retail envelope by providing elevated artwork that adds a bold, visual impact and customer loving aesthetics to shopping spaces and online stores. We have continued to expand our existing partnerships by bringing characters and content to life in uniquely artistic and highly original ways. These efforts have allowed a level of continued success that allows us to remain a debt-free company and has pushed our 2020 sales up 53% in comparison to 2019. We continue to add resources at a rapid rate, focused primarily on Sales, Product Development, Design, Marketing, Ecommerce & Manufacturing positions

Lastly, We have unveiled five new business initiatives that will help us grow our partnership.

• A New Domestic Manufacturing Facility

• Rolling Out Print on Demand Capabilities

• Establishing An In-House Marketing Studio

• Establishing Direct-To-Consumer Business & Expanded

• Expand Artist Partnerships.

Logistical Challenges

Global Shipping is maxed out at every level & has tremendously slowed down the supply chain. Previous lead time of 30-days is now 45-60 days. Container costs that had been hovering steady around $5,000 are now upwards of $9,000 if not more if guaranteed services are selected.

2021 Peanuts Strategy

1. Maximize Canvas Development & Sales

2. Expand in Mass & Specialty Markets

3. Maximize Ecommerce SKU Count & Sales

4. Maximize POD SKUs Across Wall Décor

5. Kitchen & Baking – Expand Category Through Increased Volumes & Revenues

6. Seasonal – Expand Distribution & Develop Holiday & Seasonally Specific Items & Programs

Distribution – Top Accounts Focus

Mass

Meijer

Target

Walmart

Craft/Specialty

Hobby Lobby

Jo-Ann Stores

Mid Tier

Kohl’s

Specialty

Spirit Halloween

Spencer’s

Hot Topic

Box Lunch

BAM

Diamond Comics

FYE

Drug

Walgreens

Off-Price

Burlington

TJX Companies

Ross Stores

Ecommerce

Amazon.com

Popclassics.com

Zulily

Omni-Channel Dropship

Auto Specialty

NAPA

Advance Auto Parts

AutoZone Mexico

Hardware/Home Improvement

Ace Hardware

Home Depot

Lowes

Independent Stores

Grocery

UNMATCHED CREATIVITY

Our in-house cast of fans, makers, writers, illustrators, designers, painters, and ideators have a deep passion for and commitment to bringing true creative originality to the world’s best brands and most famous characters. We pride ourselves in honoring the past, while breathing exciting new life into brands that have been around for decades – in ways that their rabid fanbase has to have.

UNRIVALED RETAIL DISTRIBUTION FOR SEASONS & EVERYDAY

Our strong and collaborative relationships with world-class retailers delivers incredible distribution access and brand reach to all of our licensing partners – bringing their beloved characters and content to millions of shoppers, 365 days a year.

REVENUE-DRIVEN RESULTS

The licensors we partner with depend upon Open Road Brands to help them exceed their retail and revenue goals year after year – a responsibility we wouldn’t have any other way. They constantly look to us to take their brands to exciting new places and retail spaces – with wall art that engages existing fans, décor that drives new fandom, and gifts that fly off of shelves.

DOMESTIC MANUFACTURING FOR SELECT PRODUCTS

For the world-famous brands we partner with, Open Road Brand can create new, domestically manufactured lines of timely, trend-right, and print-on-demand wall art, décor, and gifts in record time – designed in Kansas City, Missouri and manufactured in Wichita, Kansas – that capitalize on characters, content, and events that suddenly arise or take pop culture by storm – getting products on shelves in weeks, instead of months or years.

wall décor.

Table top décor

Table Top Décor

Functional décor

Functional Décor

Auto Accessories

Kitchenware

Kitchen

Seasonal

OPEN ROAD BRANDS

Who We Are

In ALL we do – from partnering with the world’s most iconic licensed brands to bring their characters and content to life in bold new ways, to creating lifestyle-driven pieces that speak to how hobby and leisure enthusiasts choose to see the world – Open Road Brands starts with the fan, fanatic, and family home in mind, to help fill the places and spaces they love to be in – with more of what they love to love.

OPEN ROAD STUDIOS

What We Offer

In-house marketing studio supports retail and licensing partner initiatives through parallel campaigns
Creates printed marketing assets for sales and branding campaigns
Digital marketing creation for online advertising implementation
On-site product and lifestyle photography studio
Supports licensors through “sizzle video” creation via in-house production studio
Collaboration with in-house marketing department or external agencies

ONE STOP BRAND SHOP

Brand Stewardship

• PRODUCT DEVELOPMENT

• CREATIVE ASSET EXPANSION AND REIMAGINING

• OVERALL BRAND & MERCHANDISE EXPERIENCE

• LICENSING & BRAND STEWARDSHIP

• PROMOTIONAL AND CORPORATE GIFTING SOLUTIONS

• COHESIVE CORPORATE REBRANDING AND LOGO DEVELOPMENT

Our ONE STOP BRAND SHOP takes a fully comprehensive, 360° view of the brand experience and serves as your BRAND STEWARD to design lifestyle-driven products, original artwork, immersive in-store enhancements, cohesive rebranding, and one-of-a-kind marketing content that creates marketplace excitement and keeps your existing enthusiasts hungry for more.

OPEN ROAD BRANDS

This presentation is for representation and may not be duplicated without the permission of Open Road Brands.
For more information please contact sales@orbrands.com or 844.533.6890

CHRIS HAYES – CMO
PHONE: 316-927-5144 EXT. 644
EMAIL:CHRIS.HAYES@ORBRANDS.COM
WEBSITE: OPENROADBRANDS.COM