Open Road Brands - Current State
Open Road Brands continues to push the retail envelope by providing elevated artwork that adds a bold, visual impact and customer loving aesthetics to shopping spaces and online stores. We have continued to expand our existing partnerships by bringing characters and content to life in uniquely artistic and highly original ways. These efforts have allowed a level of continued success that allows us to remain a debt-free company and has pushed our 2020 sales up 53% in comparison to 2019. We continue to add resources at a rapid rate, focused primarily on Sales, Product Development, Design, Marketing, Ecommerce & Manufacturing positions
Lastly, We have unveiled five new business initiatives that will help us grow our partnership.
• A New Domestic Manufacturing Facility
• Rolling Out Print on Demand Capabilities
• Establishing An In-House Marketing Studio
• Establishing Direct-To-Consumer Business & Expanded
• Expand Artist Partnerships.
Logistical Challenges
Global Shipping is maxed out at every level & has tremendously slowed down the supply chain. Previous lead time of 30-days is now 45-60 days. Container costs that had been hovering steady around $5,000 are now upwards of $9,000 if not more if guaranteed services are selected.
2021 Star Wars Strategy
1. Maximize Canvas Development & Sales
2. Expand in Mass & Specialty Markets
3. Maximize Ecommerce SKU Count & Sales
4. Maximize POD SKUs Across Wall Décor
5. Activate against all new Disney + releases.
6. Kitchen & Baking – Expand Category Through Increased Volumes & Revenues
7. Seasonal – Expand Distribution & Develop Holiday & Seasonally Specific Items & Programs *FOCUS ON STAR WARS*
8. Expand ShopDisney.com Assortment
Overall Sales Across All Channels (Historical/Licensed)
Sales $ By Year
Distribution – Top Accounts Focus
Mass
Meijer
Target
Walmart
Craft/Specialty
Hobby Lobby
Jo-Ann Stores
Mid Tier
Kohl’s
Specialty
Spirit Halloween
Spencer’s
Hot Topic
Box Lunch
BAM
Diamond Comics
FYE
Drug
Walgreens
Off-Price
Burlington
TJX Companies
Ross Stores
Ecommerce
Amazon.com
Popclassics.com
ShopDisney.com
Zulily
Omni-Channel Dropship
Auto Specialty
NAPA
Advance Auto Parts
AutoZone Mexico
Hardware/Home Improvement
Ace Hardware
Home Depot
Lowes
Independent Stores
Grocery
2020 Sales $ By Channel
Breakout Sales by Channel
Trendline/Projections for 2021
Creative Rollout 2022
Retro Revival
PRODUCT TYPES:
Oversized canvas
Horizontal signs
Diecut wood
Mini- hanging
Clocks
Small Blocks
Auto Accessory
TEXTURES:
Canvas
Wood
Textured paper
Spot Shine
MESSAGING
Trend-forward Optimistic Retro
Electric Vibes
PRODUCT TYPES:
Oversized canvas, Horizontal signs, Diecut wood, Mini- hanging Door hangers, Chunky Blocks, Auto Accessory, Magnets,
Photo Frames
TEXTURES:
Prismatic Papers
Spot Shine
Glow-in-the-Dark
Glitter
MESSAGING:
Playful
Color Play
PRODUCT TYPES:
Oversized canvas, Horizontal signs, Diecut wood, Mini- hanging Door hangers, Chunky Blocks, Magnets,
Photo Frames, Framed Art, Lenticular
TEXTURES:
Smooth
Bright
Spot Shine Attachments
MESSAGING:
Positive
Inspirational
Simple
Graphic MOD
PRODUCT TYPES:
Framed art
Horizontals
Lenticular
Print-on-Glass
Small Blocks
TEXTURES:
Simple
Classic
Clean
MESSAGING: Minimal
Better Together
PRODUCT TYPES:
Framed art
Horizontals/ Verticals
Oversized Canvas
Print-on-Glass
Small Blocks
Diecut Words
TEXTURES:
Canvas
Textured Paper
Rose gold hot stamp
MESSAGING:
Friendship Kindness
Simply Charming
PRODUCT TYPES:
Framed art
Horizontals/ Verticals
Print-on-Glass
Small Blocks
Diecut Words
Door hangers
Photo Frames
Laser-cut Wood
TEXTURES:
Soft Rice Paper, Canvas,
Textured Paper, Wood burnt,
Natural wood
True Beauty
PRODUCT TYPES:
Framed art
Horizontals/ Verticals
Print-on-Glass
Small Blocks
Photo Frames
Oversized Canvas
TEXTURES:
Simple
Rose Gold
High Gloss
MESSAGING:
Attitude Driven Positive
Fashion Edge
Friendship Blossoms
PRODUCT TYPES:
Framed art
Horizontals/ Verticals
Print-on-Glass
Small Blocks
Diecut Words
Door hangers
Photo Frames
Laser-cut Wood
TEXTURES:
Soft Rice Paper Canvas
Textured Paper Natural wood
MESSAGING:
Friendship
Floral Reference Optimism
Artist Hand
PRODUCT TYPES:
Framed art
Horizontals/ Verticals
Print-on-Glass Small Blocks
Diecut Words
Door hangers
Photo Frames
Laser-cut Wood
TEXTURES:
Textured Paper Canvas
Natural wood Neutral Tones
MESSAGING:
Friendship
Floral Reference Optimism
Casual Play
PRODUCT TYPES:
Horizontals/ Verticals
Print-on-Glass
Small Blocks
Diecut Words
Door hangers
Photo Frames
Laser-cut Wood
Magnets
Framed art
Hanging Signs
TEXTURES:
Prismatic paper Smooth
Canvas
MESSAGING:
Casual Fun Optimistic Laid-Back Happy
Action-Packed Cars
PRODUCT TYPES:
Lenticular
Embossed Metal
Door Hangers
Auto Accessory
Glow in the dark
Canvas
TEXTURES:
Slick
Smooth
Spot shine
MESSAGING:
Catch phrases Minimal
Creative Development
Kitchen Products
Developing more into our mold capabilities to push our creative limits
Automotive
Expand keychain offerings and dive full scale into automotive across our properties
Laser Cut Word w/ Base
New art options, exploring editorial combinations and testing new techniques to print on the metal
Laser Cut Words
Push the character compositions of the words – how do we use the available real estate to tell a story
Maps (Framed Wood w/ Canvas Attachment)
Continue to expand our own in house develop and work with Disney team to inquire about licensing Maps art from publication
Chunky Blocks
Last year we introduced the concept of bobble chunky blocks – pushing to explore further to see where we can take this piece
ABC's
Continued exploration of letters and the various formats that could be printed to scale our e-commerce program across all brands, characters and product types available – true on demand printing
Lenticular
Constantly pushing the limits on lenticular and would love to explore more in our favorite properties
Door Leaners
Oversized wall decor is growing beyond group – short, happy messaging with items that could be made domestic or international
ORB Signature Series
Oversized character focused original ORB paintings
Character Parade
Character line-up expansion – focusing on different art styles and characters more “marching” than posing
Arrows
Directional arrows continue to perform well for us
Clocks
– Functional variety items – seeing success as Mass
-More interest at Hobby Lobby with other brands
-Would like to explore more décor driven designs and formats
-Would like to pursue a domestic-friendly option
Upcoming Development Schedule
- Event Opportunities
- Raya*
- Cruella
- Luca*
- Mickey and Friends (Playhouse)
- Monsters at Work
- Encanto
- Ultimate Princess
- Phase Expansion*
- Pixar Development
- Big Hero 6
- A Bug’s Life
- Cars*
- Finding Nemo*
- Inside Out
- Ratatouille
- Soul*
- The Good Dinosaur
- The Incredibles*
- Toy Story*
- Up*
- Wall-E*
- Alphabet Soup
- Comprehensive, multi-product letter program for POD featuring full alphabets for characters and properties alike
- Disney Classics Focused Development
- 101 Dalmatians
- Alice in Wonderland
- Bambi
- Dumbo
- Winnie the Pooh
- Fox and the Hound
- Lady and the Tramp
- Lilo and Stitch
- Mary Poppins
- Mickey and Friends
- Oliver and Company
- Peter Pan
- Pinocchio
- Rescuers Down Under
- Robin Hood
- The Aristocats
- The Lion King
- Disney “Halloween”
- Haunted Mansion
- Nightmare Before Christmas
- Hocus Pocus
- Disney Junior
- Disney Princess
- Cars
- Toy Story
- Descendents
- Doc McStuffins
- Elena of Avalor
- Fancy Nancy
- Mickey Mouse Clubhouse
- Planes
- Puppy Dog Pals
- T.O.T.S.
- Vampirina
- Disney Baby
- Mickey/Minnie Mouse
- Winnie the Pooh
- Peter Pan
- Dumbo
- The Lion King
- Toy Story
- Alice in Wonderland
- Disney Princess
- Automotive Expansion
- Kitchen Refreshes
- Mickey and Minnie
- Stitch
- Winnie the Pooh
- Princess
- Potentially tertiary properties – not as full collection but one-two items
- Maps
- All Together Now!
- Character groupings
- Disney Classics
- Pixar properties
- Princesses (all together and movie-specific)
- Character groupings
- Movie Posters
- Full scale development into Flat MDF, Framed MDF, and Canvas for all movie posters available – large, statement pieces – see key guide
New Category Exploration
Highlights of current state of business
Burlington – Laser cut words w/ wood baseJoann’s – Branded Kitchen and Seasonal
HL Warehouse – Reorders and New Looks – committing to a full Disney Endcap
HL Group – New development and property expansion
HL Spring – NEW Seasonal development (Fall, 4th of July)
Box Lunch – Auto Accessories
Box Lunch – Photo Frames
Hot Topic – Book Boxes
Books a Million – Expanded selections
Ecommerce – POD
New Account Growth Focus
•Walmart
•Target
•Meijer
•Kohls
•TJ Maxx
•Joann’s Impulse/Décor
•Books-a-Million
•Home Improvement
•ShopDisney.com
•e-Commerce/Amazon
•Canvas Decor
•Lifestyle Programs
•Retailer Expansion
•Junior’s and Baby
•Seasonal
•Alphabet Soup
•Photo Frames
•Print on Demand
•Event Focus
•Ultimate Princess Celebration
E-Commerce
SKU Count Update
•Growth of 65+ new product SKUs in 2021 & planning for an additional 40-50+
•New Product to align with the Star Wars Campaigns/Releases
Products types include
•Expand successful formats – MDF framed and flat, Blocks, picture frames, door hangers, laser-cut items, etc.
•Increasing focus on the canvas market for larger accent pieces
Channel expansion Plan
•DTC – Amazon & Pop Classics
•Drop Ship- Shop Disney, Hot Topic, Home Depot, Zulily
•Wholesale website, Shop-ORB.com
The Best Art For The Best Fans
Key Factors
• Strong curation with a sense of exclusivity and aspiration
• Trend forward and lifestyle focused representation
• Ability to make elevated and innovative product types.
• Effective stewards of Disney to an even wider audience
• Being on the pulse of where fans and pop culture meets – telling the story of the people that love the stories.
• ACCESS to the most innovative creative that properly represents Disney
• ACCESS to distribution channels –immediate and expanded fanbase reach
• ACCESS to Lifestyle status – a more meaningful connection with fans and immediate response to trends
• ACCESS to a wider audience
Domestic Manufacturing
The list below reflects the POD products that have been successfully manufactured to date, as well as the
estimated dates of completion for additional products.
•Flat MDF. – Complete
•Flat metal. – Complete
•Stretched canvas. – Complete
•Spot-varnish printing on MDF and metal. – Completed
•Embossed metal. Anticipated completion – May 2021
•Lenticular imaging. Anticipated completion – May 2021
•Dye sublimation. Anticipated completion – June 2021
•Direct print glass. Anticipated completion – May 2021
OPEN ROAD BRANDS
This presentation is for representation and may not be duplicated without the permission of Open Road Brands.
For more information please contact sales@orbrands.com or 844.533.6890