Strategic Partnerships
Agenda
90 Day Update
Strategic Partnerships
Current Landscape
Approach
Discussion
Next Steps
Where ORB has been
Where ORB is today
Internal & External
Culture
Community
Team
90 Day Deliverables
Contract Renewals
42
- Brand Plans
- Financial Proposals
Property Acquisitions
6 fully executed
- Discussions Underway
- ESPN
- Minecraft
- Squid Games
- Kawasaki
- Toyota
- Nintendo
- Etc
Key Retail Programs
25+
- Secured Product Rights
- Walmart (Starwars & Crayola)
- JoAnn (Disney Baking)
- Advanced Auto (Light Year)
- Hobby Lobby (Porch Leaners)
- Cost Saving Measures
- Removing sawtooth
Product Approvals
Corporate Priorities
- Stabilized Department
- Minimal Disruption
Portfolio Maximization
Key Licensor Priorities
- Disney
- Warner Bros.
- Ted Lasso
- NFLPA
Trademarks
11
Talent
Attract & Retain
- VP of Sales
- Approval Coordinator
- Retained Top Talent
- Business Acumen Coaching
Benchmarking
7 Companies
- Deep Dives (3)
- Structure Recommendation
Work in the Pipeline
ORB Strategic Partnerships
Drive profitable revenue growth through targeted Strategic Partnerships
while leveraging multiple business models
"Close in"
Brand Partnerships
(Licensing Acquisitions)
- Brand
- Entertainment
- Sports Licensing
- Etc
"Ongoing"
Strategic Partnerships
(Complimentary Business)
- Joint Venture
- Acquisition
"Long Tail"
Brand Extension
(Licensing out)
- ORB’s Proprietary Content
Complimentary Capabilities
• New Category • Grow Distribution • Innovate •
Lunch Meeting with Smith Holland @ ORB
Discuss Allied Vendor with Nicole Reid
Current Landscape
Highly Competitive Marketplace
Licensor's Content Commitment
- Disney
- Warner Bros.
- Netflix
- Mattel
- Hasbro
- Lego
- Universal
- Sony
- Gaming
- Big Brands
Distribution
- Acquisition & Consolidation
- Licensors & Manufacturers
- Significant $ Investment
- Innovation
- Complimentary Businesses
- Supply Chain Disruption
Competition
ORB Wall Decor
- Silver Buffalo
- The Vintage Sign Co
- Ande Rooney Signs
- Desperate Interprises
- Graphic Express
- Spoonflower
- Ikonick
- Etc.
Disney $33B Content Investment
- The Walt Disney Co. plans to increase its overall spending on content to $33 billion for its fiscal year of 2022, which began on Oct. 1st.
Driving Price Game
- Joe – getting down to selection time and your canvas is $1 more on these. I will have my nerds (Marvel and SW fans) look at them today to see what image they like the best. doesn’t matter a lot with these but they are looking at your foam board items compared to actual samples but they can see the images.
Align with ORB's 5 Year Growth Goals
$200M
Strategic
Grow Market Share By Aligning with Top Licensor Brands and Maximizing Total Portfolios
Transactional
Target New Properties and Acquire as Requested
Align with ORB's 5 Year Growth Goals
$200M
Strategic
Grow Market Share By Aligning with Top Licensor Brands and Maximize Total Portfolios
- Fully Leverage Current Portfolio & Become Top 20 Licensee
- Round Out with Targeted Acquisitions
- Grow Distribution Through “On Trend” Differentiated and Innovative Products and Materials, ex. Ikonick
- Maintain or Rationalize ORB’s Licensing Portfolio as Appropriate
Transactional
Target New Properties and Acquire as Requested
Current Process
Strategic Approach
Populate Together
Immediate
- Automotive
- Identify Competition
- Pursue Exclusivity
- Contract Renewals
Ongoing
- “Chip Away”
- Warner Bros
- Competition Out
- Warner Bros
- Peanuts
- Netflix
Long Tail
- Disney
- NFL
Strategic Approach
Populate Together
Immediate
- Automotive
- Identify Competition
- Pursue Exclusivity
- Contract Renewals
Discussion & Next Steps...
- Alignment
- Resources