Open Road Brands - Current State
Open Road Brands continues to push the retail envelope by providing elevated artwork that adds a bold, visual impact and customer loving aesthetics to shopping spaces and online stores. We have continued to expand our existing partnerships by bringing characters and content to life in uniquely artistic and highly original ways. These efforts have allowed a level of continued success that allows us to remain a debt-free company and has pushed our 2020 sales up 53% in comparison to 2019. We continue to add resources at a rapid rate, focused primarily on Sales, Product Development, Design, Marketing, Ecommerce & Manufacturing positions
Lastly, We have unveiled five new business initiatives that will help us grow our partnership.
• A New Domestic Manufacturing Facility
• Rolling Out Print on Demand Capabilities
• Establishing An In-House Marketing Studio
• Establishing Direct-To-Consumer Business & Expanded
• Expand Artist Partnerships.
Logistical Challenges
Global Shipping is maxed out at every level & has tremendously slowed down the supply chain. Previous lead time of 30-days is now 45-60 days. Container costs that had been hovering steady around $5,000 are now upwards of $9,000 if not more if guaranteed services are selected.
2021 Disney Strategy
1. Maximize Canvas Development & Sales
2. Expand in Mass & Specialty Markets
3. Maximize Ecommerce SKU Count & Sales
4. Maximize POD SKUs Across Wall Décor
5. Automotive – Establish “Statement” & Stock Full Catalog
6. Kitchen & Baking – Expand Category Through Increased Volumes & Revenues
7. Seasonal – Expand Distribution & Develop Holiday & Seasonally Specific Items & Programs *FOCUS ON DISNEY*
8. Expand ShopDisney.com Assortment
Overall Sales Across All Channels (Historical/Licensed)
Distribution – Top Accounts Focus
Mass
Meijer
Target
Walmart
Craft/Specialty
Hobby Lobby
Jo-Ann Stores
Mid Tier
Kohl’s
Specialty
Spirit Halloween
Spencer’s
Hot Topic
Box Lunch
BAM
Diamond Comics
FYE
Drug
Walgreens
Off-Price
Burlington
TJX Companies
Ross Stores
Ecommerce
Amazon.com
Popclassics.com
ShopDisney.com
Zulily
Omni-Channel Dropship
Auto Specialty
NAPA
Advance Auto Parts
AutoZone Mexico
Hardware/Home Improvement
Ace Hardware
Home Depot
Lowes
Independent Stores
Breakout Sales by Channel
Trendline/Projections for 2021
Creative Updates
Open Road Brands is kicking off a new initiative to develop all our Disney favorites with fresh, trend looks to appeal more to the millennial fan and collector. Below is a small snapshot of some new designs!
New Category Exploration
Highlights of current state of business
Burlington – Laser cut words w/ wood baseJoann’s – Branded Kitchen and Seasonal
HL Warehouse – Reorders and New Looks – committing to a full Disney Endcap
HL Group – New development and property expansion
HL Spring – NEW Seasonal development (Fall, 4th of July)
Box Lunch – Auto Accessories
Box Lunch – Photo Frames
Hot Topic – Book Boxes
Books a Million – Expanded selections
Ecommerce – POD
New Account Growth Focus
•Walmart
•Target
•Meijer
•Kohls
•TJ Maxx
•Joann’s Impulse/Décor
•Books-a-Million
•Home Improvement
•ShopDisney.com
•e-Commerce/Amazon
•Canvas Decor
•Lifestyle Programs
•Retailer Expansion
•Junior’s and Baby
•Seasonal
•Alphabet Soup
•Photo Frames
•Print on Demand
•Event Focus
•Ultimate Princess Celebration
E-Commerce
SKU Count Update
•Growth of 500+ new product SKUs in 2021
•New product development to align with the all Disney Campaigns/ Releases
Products types include
•Expand successful formats – MDF framed and flat, Blocks, picture frames, door hangers, laser-cut items, etc.
•Increasing focus on the canvas market for larger accent pieces
Channel expansion Plan
•DTC – Amazon & Pop Classics
•Drop Ship – Shop Disney, Hot Topic, Home Depot, Target, Kohl’s
•Wholesale – Zulily, Target
•Wholesale website, Shop-ORB.com
The Best Art For The Best Fans
Key Factors
• Strong curation with a sense of exclusivity and aspiration
• Trend forward and lifestyle focused representation
• Ability to make elevated and innovative product types.
• Effective stewards of Disney to an even wider audience
• Being on the pulse of where fans and pop culture meets – telling the story of the people that love the stories.
• ACCESS to the most innovative creative that properly represents Disney
• ACCESS to distribution channels –immediate and expanded fanbase reach
• ACCESS to Lifestyle status – a more meaningful connection with fans and immediate response to trends
• ACCESS to a wider audience
Domestic Manufacturing
The list below reflects the POD products that have been successfully manufactured to date, as well as the
estimated dates of completion for additional products.
•Flat MDF. – Complete
•Flat metal. – Complete
•Stretched canvas. – Complete
•Spot-varnish printing on MDF and metal. – Completed
•Embossed metal. Anticipated completion – May 2021
•Lenticular imaging. Anticipated completion – May 2021
•Dye sublimation. Anticipated completion – June 2021
•Direct print glass. Anticipated completion – May 2021
OPEN ROAD BRANDS
This presentation is for representation and may not be duplicated without the permission of Open Road Brands.
For more information please contact sales@orbrands.com or 844.533.6890