Open Road Brands - Current State
Open Road Brands continues to push the retail envelope by providing elevated artwork that adds a bold, visual impact and customer loving aesthetics to shopping spaces and online stores. We have continued to expand our existing partnerships by bringing characters and content to life in uniquely artistic and highly original ways. These efforts have allowed a level of continued success that allows us to remain a debt-free company and has pushed our 2020 sales up 53% in comparison to 2019. We continue to add resources at a rapid rate, focused primarily on Sales, Product Development, Design, Marketing, Ecommerce & Manufacturing positions.
Lastly, We have unveiled five new business initiatives that will help us grow our partnership.
- A New Domestic Manufacturing Facility
- Rolling Out Print on Demand Capabilities
- Establishing An In-House Marketing Studio
- Establishing Direct-To-Consumer Business & Expanded
- Expand Artist Partnerships.
Logistical Challenges
Global Shipping is maxed out at every level & has tremendously slowed down the supply chain. Previous lead time of 30-days is now 45-60 days. Container costs that had been hovering steady around $5,000 are now upwards of $9,000 if not more if guaranteed services are selected.
2021 Warner Bros Strategy
1. Maximize Canvas Development & Sales
2. Expand in Mass & Specialty Markets
3. Maximize Ecommerce SKU Count & Sales
4. Maximize POD SKUs Across Wall Décor
5. Seasonal – Expand Distribution & Develop Holiday & Seasonally Specific Items & Programs
6. Automotive – Establish “Statement” & Stock Full Catalog
7. Kitchen & Baking – Expand Category Through Increased Volumes & Revenues
8. Expand Development
8. Expand Development
& sales of brands and characters across WB properties
Overall Sales Across All Channels (Historical/Licensed)
Distribution – Top Accounts Focus
Mass
Meijer
Target
Walmart
Craft/Specialty
Hobby Lobby
Jo-Ann Stores
Mid Tier
Kohl’s
Specialty
Spirit Halloween
Spencer’s
Hot Topic
Box Lunch
BAM
Diamond Comics
FYE
Drug
Walgreens
Off-Price
Burlington
TJX Companies
Ross Stores
Ecommerce
Amazon.com
Popclassics.com
ShopDisney.com
Zulily
Omni-Channel Dropship
Auto Specialty
NAPA
Advance Auto Parts
AutoZone Mexico
Hardware/Home Improvement
Ace Hardware
Home Depot
Lowes
Independent Stores
Breakout Sales by Channel
Trendline/Projections for 2021
Best Sellers
Collections
Kitchen Products
Developing more into our mold capabilities to push our creative limits
Automotive
Expand keychain offerings and dive full scale into automotive across our properties
Horror
New art options, exploring new techniques and “prop” focused development to appeal to a niche, fan consumer.
Laser Cut Words
Push the character compositions of the words – how do we use the available real estate to tell a story
Explore with other product types
Lenticular Words
Fusion Words
Chunky Blocks
Last year we introduced the concept of bobble chunky blocks – pushing to explore further to see where we can take this piece
- Expand to other icons, objects, places within the worlds of our characters allowing people to interact with their decor and create vignettes that feel changeable
ABC's
Continued exploration of letters and the various formats that could be printed to scale our e-commerce program across all brands,
characters and product types available – true on demand printing
Lenticular
Constantly pushing the limits on lenticular and would love to explore more in our favorite properties
Batman, Justice League and transformative lenticulars have been very successful
Expansion:Words, Arrows, Extreme horizontals or Verticals, Fun Shapes (Round, logo), “Comic Book” Cover Explosions
Open Road Brands Signature Series
Oversized character focused original ORB paintings
To be branded and presented as exclusive and original items
To launch a marketing campaign for sales purposes and potentially branding with the new labelling
Character Collages
Arrows
Directional arrows continue to perform well for us
Expand into properties with iconic locations (Neverland, Cinderella’s Castle, Paradise Falls, etc.)
Use as a decor shape with sweet phrasing and character art vs. just a location
Clocks
– Functional variety items – seeing success as Mass
-More interest at Hobby Lobby with other brands
-Would like to explore more décor driven designs and formats
-Would like to pursue a domestic-friendly option
Upcoming Development Schedule
Event Opportunities – Leveraging new and evergreen assets against movie and TV releases
– The Batman, Space Jam, Suicide Squad
Wizarding World – Comprehensive, unique program leverage our full catalog of approved product types, across seasons and “quarters” in the Wizard World. Want to make unique design that still follow brand guidelines and restrictions while pushing the envelope of creativity
DC Comics Brand Development – Focus on E-Commerce and Pop Classics, brand development featuring DC Comics all superheroes and villains – focusing on the Justice League as a whole and it’s individual members – want to make sure we are creating content for fans of any/all characters
Father’s Day – Dedicated program to celebrating our father’s with a focus on small, impulse and giftable items as well as special, Signature series pieces that any dad would want to decorate with
Junior Superheroes – Focused development on a younger audience fan for the likes of Justice League, Batman, and Superman.
Cinematic Experience – Key development featuring our TV and Movie brands
– LoTRs/The Hobbit, Gilmore Girls, Wizard of Oz, Willy Wonka, Goonies, Dumb and Dumber, Mortal Kombat, Game of Thrones, Big Bang, Casablanca, Friends, Goodfellas, Great Gatsby, Seinfeld, Where the Wild Things Are
Horror – Continued development and creative ideation on great selling brands for expansion beyond Spirit Halloween
New Category Exploration
Highlights of current state of business
Burlington – Laser cut words w/ wood base
Joann’s – increased placement for brands like Friends and Seinfeld
HL Warehouse – Reorders and New Looks – gaining incremental space with new design looks and product types
HL Group – New development and property expansion
– Expanding the ORB Signature Series
Spirit Halloween – Reorders and New Creative Development for existing brands
Box Lunch and Hot Topic– Incremental Horror, General Seasonal, and Kitchen Growth
Books a Million – Expanded selections, diving into Horror for both evergreen and seasonal placement
Ecommerce – POD
New Account Growth Focus
- Mass Partners (Target, Walmart)
- Grocery and Drug
- Kohls
- TJ Maxx
- Joann’s Impulse/Décor
- Mass Specialty (Books a Million, Hot Topic, BAM)
- Home Improvement
- e-Commerce/Amazon
- Canvas Decor
- Lifestyle Programs
- Retailer Expansion
- Little Superheroes
- Seasonal
- Alphabet Soup
- Photo Frames
- Print on Demand
- Event Focus (Upcoming Movies and TV Series)
E-Commerce
SKU Count Update
•Current SKU count of 25+
•Growth of 50+ new product SKUs in 2021
•New product development to align with the all WB Campaigns/ Releases
Products types include
•Expand successful formats – MDF framed and flat, Blocks, picture frames, door hangers, laser-cut items, etc.
•Increasing focus on the canvas market for larger accent pieces
Channel expansion Plan
•DTC – Amazon & Pop Classics
•Drop Ship – Hot Topic, Home Depot, Target, Zulily
•Wholesale website, Shop-ORB.com
The Best Art For The Best Fans
Key Factors
• Strong curation with a sense of exclusivity and aspiration
• Trend forward and lifestyle focused representation
• Ability to make elevated and innovative product types.
• Effective stewards of Warner Bros to an even wider audience
• Being on the pulse of where fans and pop culture meets – telling the story of the people that love the stories.
• ACCESS to the most innovative creative that properly represents Warner Bros
• ACCESS to distribution channels –immediate and expanded fanbase reach
• ACCESS to Lifestyle status – a more meaningful connection with fans and immediate response to trends
• ACCESS to a wider audience
Domestic Manufacturing
The list below reflects the POD products that have been successfully manufactured to date, as well as the
estimated dates of completion for additional products.
•Flat MDF. – Complete
•Flat metal. – Complete
•Stretched canvas. – Complete
•Spot-varnish printing on MDF and metal. – Completed
•Embossed metal. Anticipated completion – May 2021
•Lenticular imaging. Anticipated completion – May 2021
•Dye sublimation. Anticipated completion – June 2021
•Direct print glass. Anticipated completion – May 2021
OPEN ROAD BRANDS
This presentation is for representation and may not be duplicated without the permission of Open Road Brands.
For more information please contact sales@orbrands.com or 844.533.6890